9/24/2023 0 Comments Caribou coffee mug life is short![]() Stay awake for it.,” has been with the company since its inception in 1992. ![]() From “driving with the top down” to “finding a cure for breast cancer” and “bicycling down country roads with friends,” the winning expressions showcased the variety of passions Caribou Coffee’s guests have.Ĭaribou Coffee’s tagline, “Life is short. The company’s “Make the Cup” contest, which launched in August 2010, invited customers to submit phrases and images of what inspires them, with the chance of having their winning phrase featured on millions of Caribou Coffee cups around the country. Caribou Coffee is unveiling coffee cups featuring the winning phrases of a consumer-generated contest to find out what its customers “stay awake for.”
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